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Does your web site
really give you the results
that you want?
Is your web
site an integral part of your company's marketing and customer service
strategy, or is it simply an add on? If you are considering revising or
replacing your web site, we can help. We offer a range of custom web site
services including:
§
business analysis and complete development of a new web
site, tailor made to your specific needs
§
development of "mini web sites" for customers or suppliers,
as part of your own site
We work on
the principle that any web site must reflect the business needs
of the customer and that these business needs then drive the design and
technology used to build that web site. See
example site.
Results
Driven Process
Our
comprehensive web development service is focused on getting the right
results for your business: our Commercial Objectives approach enables
development resources to be applied where they will get the best return for
your investment.
The full
service includes:
-
Initial
business analysis, identifying commercial objectives for the web site
-
Definition
of web site requirements that will deliver the commercial
objectives
-
Web site
development and testing
-
Response Monitoring
to identify which areas generate the most interest and then fine tune
accordingly
Increase
Market Awareness
Promotion of
your new web site, through search engines, press and internet advertising
and e-mail campaigns will drive traffic to your web site. Visitors to your
web site will quickly be able to see the range of products and services
offered, as well as details of new products, sales promotions and company
news.
Enhance
Customer Service
Your web
site can also be used to provide customers and prospects with valuable
technical information, which can include
service
and maintenance advice, product specifications, training and general
technical information. Customers can also log service calls or technical
queries.
As well
as helping to enhance your service reputation, repeat visitors to your site
will also see your latest product information, so that when they need new or
additional equipment or services, your company will be prominent in their
decision making process.
The
Commercial Objectives for the web site vary with each customer and may
include one or more of the following:
1)
A simple promotional tool to increase market awareness of brands and
products
2)
An online resource to provide in depth technical information; this
will have two effects:
a)
Provides increased levels of customer service via the web
b)
Drives repeat visits to the site helping to generate awareness of new
products and services
3)
A low cost sales channel; by incorporating e-commerce facilities the
web site can be used to make sales of:
§
New
products
§
Spare
parts
§
Consumables
4)
A tool to build customer community; providing the ability for users
to exchange information and ideas regarding the customer’s products.
Response
Monitoring
To ensure
the best return on investment, the response must be carefully measured. As
well as technical measures such as page hits and files downloaded, small
samples of users can be surveyed for their feedback. However, the most
important measures will be the response in the context of the stated
Commercial Objectives, which may include:
1)
Increased Enquiry Levels
2)
Increased Sales
3)
Increase Market Awareness
4)
Improved Customer Service
5)
Reduced Customer Complaints
6)
Reduced Load On Helpdesk
Clear
definitions for these measures must be produced at the outset – when the
Commercial Objectives are defined.
The actual content of the site will vary with
each customer - see the requirements page for more details.
If you would like to discuss your web site, please
contact us.
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