- Marketing Consultancy
- Internet Development
Accuvista provides marketing consultancy and internet development services for small and medium sized businesses (SMEs). We use a market focused approach designed to deliver sustainable sales growth and increased shareholder value.
Accuvista was founded in 2003 by Michael Bullard, a publishing executive with over 20 years experience of working with SMEs to help them grow their businesses. This success was largely achieved by assessing customer needs and then providing the right products and services to meet those needs.
A key part of the Accuvista approach is to develop long term relationships with customers, understanding how their businesses evolve and the problems that they face.
- Development of web sites for a wide range of businesses
- Market research programmes for telecoms company
- Business Mentoring in a wide range of companies
- Strategic business planning and implementation for web services company
Key Personnel – Michael Bullard
Prior to founding Accuvista, Michael Bullard was managing director of Trade Service Information Ltd. As such, he worked closely with other publishers, software providers and e-commerce companies. He has also worked with customers of all sizes, from local contractors through to national and multinational distributors. This wide experience has enabled him to understand both the strategic and practical issues facing buyers and suppliers.
Michael has spent over 20 years in the publishing industry, developing printed and electronic product databases to meet customers’ specific needs. He has held board level positions for over 15 years, including 10 as managing director, during which time ISO 9000 quality systems were introduced to TSI. Key market sectors included the building services industry, the video and music industries, and the developing e content sector.
Through working closely with customers, Michael also gained extensive knowledge of the supply chain processes used in the building services industry. Whilst at TSI, he was responsible for the development of information services that became the de facto standard for product information in the building services industry. He has served on various industry committees formed to help the development and promotion of standards for e-business, as well as speaking at various industry conferences. He was formerly chairman of the electrical industry’s Electronic Trading Group.